Author Archives: Michelle Zehr

Social Media and Mobile Technology for Healthcare

Everyone is using social media and mobile technology and when I say everyone…I literally mean everyone. When it comes to the “everyone,” the healthcare industry is no exception. You may be wondering, how is my doctor, insurance company or hospital getting in on the act? How can social media and mobile technology possibly be beneficial [...]

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How Non-Profits can Benefit from Technology

Over the years, social media has evolved from something so much more than college students just having fun and reconnecting with old friends. Social media had created a network of individuals from all ages and backgrounds around the globe. Social media allows these individuals to create, share and discuss a wide-variety of content. Social media [...]

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Tricks for Increasing Your Online Presence

If you have a website, great. If you have social media sites, even better. Being present online is extremely important in promoting your business, creating a sense of brand awareness, boosting sales and increasing customer loyalty. However, just because you have a slew of log-ins to social media site and have your own website, you [...]

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E-Commerce and Catering to the Consumer

E-commerce is everywhere. More and more individuals are turning to online shopping to buy gifts, clothes, shoes, household items, furniture and more. E-commerce is convenient. Shoppers can now get exactly what they need delivered right to their door at their convenience. With tablets, smartphones and laptop computers, shoppers can make a purchase from anywhere they [...]

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From Paper Catalogs to Online Catalogs

Chances are you have ordered at least one item online within the past month or two. Stop and think about it: where did you find this item? Was it an item you saw on TV or was it an item you saw in that stack of junk mail that quickly piles up on your kitchen [...]

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Top 5 Reasons Why You Need a Smartphone

Walk into any mobile phone store (Verizon, ATT&T, Sprint, T-Mobile, etc.) and you are likely to notice one thing: the number of “regular” phones are slowly dwindling away; leaving consumers with more smartphones to choose from than anything. If you are thinking, it’s a numbers game and your mobile phone carrier is just trying to [...]

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From Strategy to Profits: Social Media Marketing

For virtually all companies, large and small, it makes sense to use social media marketing as well as online marketing. This type of marketing is a cost effective means of getting your brand, products or services known.  However, before you jump right into social media and other online marketing tactics, you need to take a [...]

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Are Mobile and Social Media Trends Saving Libraries?

In some areas, libraries are a dying breed. With e-readers, e-books, online databases and smartphones, individuals are making fewer and fewer trips to the library when it comes time to pick a new book or do research for an upcoming school project. Reading and research are now things that can be done from virtually anywhere [...]

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Real Estate and Social Media – What’s the Deal?

Over the past few years, real estate companies along with real estate ages have been trying to come up with creative ways to overcome the current economy and the housing crisis. With foreclosures and a lack of interest in buying properties, home sales continued to drop. This has forced those in the real estate industry [...]

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Can Your Business Benefit From Daily Deals?

Daily deals have come to be extremely popular now a days. Daily deals are available for everything. From restaurants, to family portraits, to vacation hot spots and fitness deals, a vast majority of individuals have purchased a daily deal from time-to-time. Daily deals allow potential customers to try out something new at a low cost. [...]

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