April 30, 2012
Businesses and organizations are struggling with the many challenges that mobile marketing and advertising present. Apps or not, the use of banner ads, check-ins and other services. Mixing online and off-line marketing, through the use of QR codes, for example. How much should be spent on mobile advertising — as a percentage of total advertising [...]
April 11, 2012Last month, Google published research on smartphone activity that revealed how quickly smartphones are altering the shopping experience — for buyers and retailers. Their conclusion was clear: Businesses should also develop cross-channel strategies that make use of mobile as a bridge between the online and offline world as consumers shop and look for local information. Datapoints [...]
April 4, 2012The smartphone is the point of presence! With smartphones, people can now find just about anything they want anytime they want anywhere they want. This reality is shifting retail, payments, marketing, customer service and any institution that regularly interacts with individuals. Consider some of the changes we are witnessing in only the past few months: [...]
April 2, 2012Everyone is using social media and mobile technology and when I say everyone…I literally mean everyone. When it comes to the “everyone,” the healthcare industry is no exception. You may be wondering, how is my doctor, insurance company or hospital getting in on the act? How can social media and mobile technology possibly be beneficial [...]
March 28, 2012For businesses and non-profits, even for government agencies, ‘going mobile’ is part of a core strategy to extend the brand, reach customers at any time and in any place. Increasingly, however, an enterprise needs to embrace a mobile strategy to ensure they reach youth — the next generation of customers. The change can be seen [...]
March 26, 2012Google has recently provided research on the growing use of smartphones for product search and shopping that reveal the importance of mobile for the success of your business. Google studied behavior in six top markets: the USA, United Kingdom, France, Germany, Spain and Japan. Already, a quarter of smartphone users have made a purchase from [...]
March 21, 2012Over the years, social media has evolved from something so much more than college students just having fun and reconnecting with old friends. Social media had created a network of individuals from all ages and backgrounds around the globe. Social media allows these individuals to create, share and discuss a wide-variety of content. Social media [...]
March 19, 2012If you have a website, great. If you have social media sites, even better. Being present online is extremely important in promoting your business, creating a sense of brand awareness, boosting sales and increasing customer loyalty. However, just because you have a slew of log-ins to social media site and have your own website, you [...]
March 14, 2012E-commerce is everywhere. More and more individuals are turning to online shopping to buy gifts, clothes, shoes, household items, furniture and more. E-commerce is convenient. Shoppers can now get exactly what they need delivered right to their door at their convenience. With tablets, smartphones and laptop computers, shoppers can make a purchase from anywhere they [...]
March 12, 2012Chances are you have ordered at least one item online within the past month or two. Stop and think about it: where did you find this item? Was it an item you saw on TV or was it an item you saw in that stack of junk mail that quickly piles up on your kitchen [...]
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