The awesome power of the QR code for shopping
February 15, 2012

The great thing about QR codes is that they can go everywhere. The great thing about smartphones is that they are everywhere. Combined, QR codes and smartphones are meant for each other. They are fundamentally changing how we learn about products and businesses, connecting us with companies no matter where we are, and enabling retailers [...]

Why we blog. Why you should blog!
February 13, 2012

At Fanggle, we have a blog because we want to help each of you understand the incredible potential that mobile and “Web 3.0” services can have on your business, non-profit or agency. Our blog allows us to have a conversation with customers and prospects outside the scope of a traditional sales pitch. It also allows [...]

From Strategy to Profits: Social Media Marketing
February 8, 2012

For virtually all companies, large and small, it makes sense to use social media marketing as well as online marketing. This type of marketing is a cost effective means of getting your brand, products or services known.  However, before you jump right into social media and other online marketing tactics, you need to take a [...]

Are Mobile and Social Media Trends Saving Libraries?
February 6, 2012

In some areas, libraries are a dying breed. With e-readers, e-books, online databases and smartphones, individuals are making fewer and fewer trips to the library when it comes time to pick a new book or do research for an upcoming school project. Reading and research are now things that can be done from virtually anywhere [...]

Real Estate and Social Media – What’s the Deal?
February 1, 2012

Over the past few years, real estate companies along with real estate ages have been trying to come up with creative ways to overcome the current economy and the housing crisis. With foreclosures and a lack of interest in buying properties, home sales continued to drop. This has forced those in the real estate industry [...]

Can Your Business Benefit From Daily Deals?
January 30, 2012

Daily deals have come to be extremely popular now a days. Daily deals are available for everything. From restaurants, to family portraits, to vacation hot spots and fitness deals, a vast majority of individuals have purchased a daily deal from time-to-time. Daily deals allow potential customers to try out something new at a low cost. [...]

Extending the power of mobile marketing. Integrating SMS with mobile apps.
January 25, 2012

Mobile is revolutionizing marketing  just as the desktop Web once upended sales, marketing, advertising and customer relationships. Over 5 billion persons on the planet use a mobile phone. Over 4 billion use SMS, and MMS (multimedia messaging service, which allows us to ‘text photos, for example) is used by about 2 billion. In addition, we are [...]

Using mobile apps for retail success
January 23, 2012

The world is going mobile. People are spending more time on their smartphone and using it for an increasing number of functions and services. Retail is following. The smartphone is transforming into the true point of presence. With the smartphone, users can learn of deals, get recommendations, compare prices, receive a coupon, share their thoughts [...]

SMS case study: using SMS for non-profits
January 18, 2012

SMS, for Short Message Service, commonly known as text messaging, is a communications protocol used to send and receive text messages. It is also one of the most common, frequently used and affordable communications tools in the world. And one of the most effective. SMS allows for real-time, anywhere engagement between your organization and all [...]

The rise of the smartphone! Are you ready?
January 16, 2012

We hear about smartphones and apps in the news and on the Internet. We know that iPhone and Android are growing in popularity. However, it still seems to us that many businesses, non-profits and government organizations continue to underestimate the potential of the smartphone to reach out and connect with customers, partners, prospects, donors, constituents, [...]