The awesome power of the QR code for shopping
February 15, 2012

The great thing about QR codes is that they can go everywhere. The great thing about smartphones is that they are everywhere. Combined, QR codes and smartphones are meant for each other. They are fundamentally changing how we learn about products and businesses, connecting us with companies no matter where we are, and enabling retailers [...]

Extending the power of mobile marketing. Integrating SMS with mobile apps.
January 25, 2012

Mobile is revolutionizing marketing  just as the desktop Web once upended sales, marketing, advertising and customer relationships. Over 5 billion persons on the planet use a mobile phone. Over 4 billion use SMS, and MMS (multimedia messaging service, which allows us to ‘text photos, for example) is used by about 2 billion. In addition, we are [...]

SMS case study: using SMS for non-profits
January 18, 2012

SMS, for Short Message Service, commonly known as text messaging, is a communications protocol used to send and receive text messages. It is also one of the most common, frequently used and affordable communications tools in the world. And one of the most effective. SMS allows for real-time, anywhere engagement between your organization and all [...]

SMS for local government
January 11, 2012

SMS stands for Short Message Service, which is a communications protocol used to send and receive text messages. This acronym has now been adopted as a synonym for text messages – short (typically a maximum of 160 characters) text messages which can also be referred to as texts. SMS – text messaging – is used, [...]

Examples of using QR Codes on product packaging
December 19, 2011

Last week, Mobile Marketer handed out awards for the best mobile advertising campaigns for the year. Hennessey, maker of cognac, received the “Mobile Campaign of the Year” for its innovative use of QR codes: LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the [...]

Mobile marketing is great! Just avoid these mistakes.
December 12, 2011

For many businesses, non-profits and even government agencies, mobile marketing is a fantastic way to  reach new customers and extend the reach of existing services. More people around the world access the Internet via a mobile device than a PC. In the US, it is expected that by summer 2012, most mobile phone users will [...]

NFC mobile payments are the future
December 7, 2011

In a recent article in Fortune, assessing the rapid growth of mobile commerce in the United States and elsewhere, NFC – for near field communications – was found to hold a prominent, possibly pre-eminent role. As mobile commerce emerges, companies like Google (GOOG), Square, and reportedly Apple (AAPL) are placing their bets on some form [...]

At a Loss for Likes: Research Surrounding the Science of Social Media Marketing
November 15, 2011

As a child, you may have been told over and over again its quality not quantity that counts. Through much of your childhood, adolescent, young adult and even your adult life, this concept my be hard to understand. As a business professional, how can less possibly mean more? In the industry of social media marketing, [...]

QR Codes can help expand your marketing and your sales. But avoid these 6 mistakes!
November 10, 2011

QR (quick response) codes can be easily integrated into your traditional and online marketing practices and are a great way to leverage the real-time, always-on, anywhere aspects of smartphones to extend your brand and build your business. The fact is, QR codes continue to grow in popularity, spurred on by their ease of use, the [...]

SMS and Fundraising – Fundraising with a Few Strokes on a Mobile Phone Keypad
November 9, 2011

Mobile fundraising has really taken off. Many activists and non-profit organizations have turned to SMS fundraising as a means of relief in hard economic times. SMS fundraising allows potential donors to give on the spot regardless of where they are and what they are doing. All it takes is a quick text message for donors [...]