April 11, 2012
Last month, Google published research on smartphone activity that revealed how quickly smartphones are altering the shopping experience — for buyers and retailers. Their conclusion was clear: Businesses should also develop cross-channel strategies that make use of mobile as a bridge between the online and offline world as consumers shop and look for local information. Datapoints [...]
March 28, 2012For businesses and non-profits, even for government agencies, ‘going mobile’ is part of a core strategy to extend the brand, reach customers at any time and in any place. Increasingly, however, an enterprise needs to embrace a mobile strategy to ensure they reach youth — the next generation of customers. The change can be seen [...]
March 26, 2012Google has recently provided research on the growing use of smartphones for product search and shopping that reveal the importance of mobile for the success of your business. Google studied behavior in six top markets: the USA, United Kingdom, France, Germany, Spain and Japan. Already, a quarter of smartphone users have made a purchase from [...]
February 29, 2012According to a study by the Small Business and Entrepreneur Council, mobile apps, such as those found on iPhone, are not only helping users — consumers — but business. Small business, in particular: Small businesses that use mobile apps to help manage their operations are saving more than 370 million of their own hours and [...]
February 15, 2012The great thing about QR codes is that they can go everywhere. The great thing about smartphones is that they are everywhere. Combined, QR codes and smartphones are meant for each other. They are fundamentally changing how we learn about products and businesses, connecting us with companies no matter where we are, and enabling retailers [...]
January 25, 2012Mobile is revolutionizing marketing just as the desktop Web once upended sales, marketing, advertising and customer relationships. Over 5 billion persons on the planet use a mobile phone. Over 4 billion use SMS, and MMS (multimedia messaging service, which allows us to ‘text photos, for example) is used by about 2 billion. In addition, we are [...]
January 18, 2012SMS, for Short Message Service, commonly known as text messaging, is a communications protocol used to send and receive text messages. It is also one of the most common, frequently used and affordable communications tools in the world. And one of the most effective. SMS allows for real-time, anywhere engagement between your organization and all [...]
January 11, 2012SMS stands for Short Message Service, which is a communications protocol used to send and receive text messages. This acronym has now been adopted as a synonym for text messages – short (typically a maximum of 160 characters) text messages which can also be referred to as texts. SMS – text messaging – is used, [...]
December 19, 2011Last week, Mobile Marketer handed out awards for the best mobile advertising campaigns for the year. Hennessey, maker of cognac, received the “Mobile Campaign of the Year” for its innovative use of QR codes: LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the [...]
December 12, 2011For many businesses, non-profits and even government agencies, mobile marketing is a fantastic way to reach new customers and extend the reach of existing services. More people around the world access the Internet via a mobile device than a PC. In the US, it is expected that by summer 2012, most mobile phone users will [...]
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