December 7, 2011
In a recent article in Fortune, assessing the rapid growth of mobile commerce in the United States and elsewhere, NFC – for near field communications – was found to hold a prominent, possibly pre-eminent role. As mobile commerce emerges, companies like Google (GOOG), Square, and reportedly Apple (AAPL) are placing their bets on some form [...]
November 15, 2011As a child, you may have been told over and over again its quality not quantity that counts. Through much of your childhood, adolescent, young adult and even your adult life, this concept my be hard to understand. As a business professional, how can less possibly mean more? In the industry of social media marketing, [...]
November 10, 2011QR (quick response) codes can be easily integrated into your traditional and online marketing practices and are a great way to leverage the real-time, always-on, anywhere aspects of smartphones to extend your brand and build your business. The fact is, QR codes continue to grow in popularity, spurred on by their ease of use, the [...]
November 9, 2011Mobile fundraising has really taken off. Many activists and non-profit organizations have turned to SMS fundraising as a means of relief in hard economic times. SMS fundraising allows potential donors to give on the spot regardless of where they are and what they are doing. All it takes is a quick text message for donors [...]
November 9, 2011Mobile applications and mobile marketing campaigns have taken the marketing and public relations world by storm. As a result, marketers have the opportunity to reinvent themselves and take marketing to an entirely different level. There is no rule book for mobile marketing. As a result, we have seen many innovative mobile marketing campaigns. Here are [...]
November 7, 2011SMS (short message service) is a simple text messaging service enabling text-based communications at low cost and low bandwidth between mobile phones. Because it is such a simple form of communications, or possibly because robust smartphone applications and services offer enticing alternatives, many marketers, businesses and non-profits, however continue to significantly underestimate the buying and [...]
October 17, 2011Research indicates that 15.6 percent of mobile phone users plan to purchase a new car within the next year. An additional 10.4 percent are looking to purchase a previously owned car within the years 2011-2012. As a result, now may be one of the best times for car dealerships to get in the field of [...]
-
Sign up for our newsletter
