Why we blog. Why you should blog!
February 13, 2012

At Fanggle, we have a blog because we want to help each of you understand the incredible potential that mobile and “Web 3.0” services can have on your business, non-profit or agency. Our blog allows us to have a conversation with customers and prospects outside the scope of a traditional sales pitch. It also allows [...]

From Strategy to Profits: Social Media Marketing
February 8, 2012

For virtually all companies, large and small, it makes sense to use social media marketing as well as online marketing. This type of marketing is a cost effective means of getting your brand, products or services known.  However, before you jump right into social media and other online marketing tactics, you need to take a [...]

Real Estate and Social Media – What’s the Deal?
February 1, 2012

Over the past few years, real estate companies along with real estate ages have been trying to come up with creative ways to overcome the current economy and the housing crisis. With foreclosures and a lack of interest in buying properties, home sales continued to drop. This has forced those in the real estate industry [...]

Using mobile apps for retail success
January 23, 2012

The world is going mobile. People are spending more time on their smartphone and using it for an increasing number of functions and services. Retail is following. The smartphone is transforming into the true point of presence. With the smartphone, users can learn of deals, get recommendations, compare prices, receive a coupon, share their thoughts [...]

The use of mobile phones for donations
January 4, 2012

Fanggle offers a variety of programs and applications to help you increase and improve your fundraising efforts. Many organizations, however, continue to underestimate the potential of the mobile phones for donations. Smartphones, in particular, are always on, always with us, and always connected. Mobile-based fundraising includes: SMS-based donations where organizations can engage donors via SMS/text [...]

How a Few Keywords Can Go a Long Ways in Strengthening Your Brand
December 16, 2011

Whether you like it or not, the internet is one of the most common and most popular forms of brand recognition. However, the internet allows individuals to voice praises, comments, concerns and negative feedback on your organization. This is where keyword monitoring comes in to play. Actively monitoring the keywords associated with your brand can [...]

Using QR Codes to merge print and online campaigns
December 9, 2011

QR codes are not just a mobile marketing solution. They are much more. QR codes are a marketing solution that incorporates mobile devices, enabling you to merge online and offline sales campaigns for maximum return. QR is short for “quick response”. A QR code, like a barcode, only able to hold thousands of characters of [...]

How libraries can take advantage of two-way notifications
December 5, 2011

One-way mobile phone notifications via SMS enable a library to  communicate with patrons about changes in hours, policy, due dates and more. However, two-way notifications can dramatically expand the level of services and create a robust engagement with patrons of all ages. Two-way notifications mean that patrons can renew books and pay fines through mobile [...]

How to Launch a Successful Mobile Coupon/Deals Campaign
November 28, 2011

Internet and digital marketing methods are the latest and often the best way to promote businesses of all kind. Gyms, restaurants, stores, hair salons, hotels and even athletic teams have all benefited from the use of mobile deals and coupons. In today’s business world, businesses need to seek out ways to beat the competition. Mobile [...]

Irrefutable Laws of Writing Copy for Mobile Messaging
November 23, 2011

Do you have a way with words? Perhaps, you can write beautifully written sentences with plenty of details and a flow that makes anyone want to log-on to your website or pick-up the newspaper and read. Today, you’ve been called into your boss’ office and have been asked to take on a new role within [...]