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Expanding your fundraising methods to multiple platforms
October 24, 2011

If your organization is like many non-profit organizations, chances are you are doing a lot of work, trying to keep up with the demand for funds and constantly looking for new ways to engage your donors. Reaching out to your existing donors as well as potential new donors is an important part of fundraising. Expanding [...]

Five Techniques to Use When Sending E-mail Newsletters
October 21, 2011

If you want to stay in touch with your customers or clients, e-mail is the way to do it. Forget the days of snail mail, that will often just result in potential new customers as well as existing customers throwing it in the garbage can just as quickly as the remove it from the mailbox. [...]

Fundraising on Facebook
October 19, 2011

Everyone is on Facebook. Your friends, mom, dad, siblings, cousins, aunts, uncles, neighbors, classmates, coworkers and maybe even your grandparents have Facebook accounts. Facebook is a huge deal when it comes to fundraising for a number of reasons. To make the most out of your fundraising campaign, you may want to consider the use of [...]

Using keyword monitoring to strengthen your brand
October 13, 2011

Not all publicity is good publicity. Just as the rise of the Internet, smartphones and social media offer empowering opportunities for businesses and non-profits of all sizes and types to extend their reach, so too do these tools enable a single individual to state their opinion — and have it echo to far more people [...]

Using QR Codes for your next fundraiser
October 11, 2011

Want to increase your fundraising potential – and extend how many people you connect with? Then try QR codes. QR Codes (QR = Quick Response) are bar codes. They contain information, such as a web address, which might contain a video, a description of an event, or a simply “Donate Now” button. Anyone can use [...]

How a franchisee can leverage daily deals
October 11, 2011

Franchises may have a known brand name, at least to some, and corporate backing, but one thing they do not have – ready-made – is customers. Whether the franchise is a restaurant, say, a gym, sandwich shop, salon or other type of  business, the need for customers, for repeat customers and increased revenues remains paramount. [...]