April 30, 2012
Businesses and organizations are struggling with the many challenges that mobile marketing and advertising present. Apps or not, the use of banner ads, check-ins and other services. Mixing online and off-line marketing, through the use of QR codes, for example. How much should be spent on mobile advertising — as a percentage of total advertising [...]
April 4, 2012The smartphone is the point of presence! With smartphones, people can now find just about anything they want anytime they want anywhere they want. This reality is shifting retail, payments, marketing, customer service and any institution that regularly interacts with individuals. Consider some of the changes we are witnessing in only the past few months: [...]
April 2, 2012Everyone is using social media and mobile technology and when I say everyone…I literally mean everyone. When it comes to the “everyone,” the healthcare industry is no exception. You may be wondering, how is my doctor, insurance company or hospital getting in on the act? How can social media and mobile technology possibly be beneficial [...]
March 26, 2012Google has recently provided research on the growing use of smartphones for product search and shopping that reveal the importance of mobile for the success of your business. Google studied behavior in six top markets: the USA, United Kingdom, France, Germany, Spain and Japan. Already, a quarter of smartphone users have made a purchase from [...]
March 14, 2012E-commerce is everywhere. More and more individuals are turning to online shopping to buy gifts, clothes, shoes, household items, furniture and more. E-commerce is convenient. Shoppers can now get exactly what they need delivered right to their door at their convenience. With tablets, smartphones and laptop computers, shoppers can make a purchase from anywhere they [...]
March 12, 2012Chances are you have ordered at least one item online within the past month or two. Stop and think about it: where did you find this item? Was it an item you saw on TV or was it an item you saw in that stack of junk mail that quickly piles up on your kitchen [...]
March 7, 2012Walk into any mobile phone store (Verizon, ATT&T, Sprint, T-Mobile, etc.) and you are likely to notice one thing: the number of “regular” phones are slowly dwindling away; leaving consumers with more smartphones to choose from than anything. If you are thinking, it’s a numbers game and your mobile phone carrier is just trying to [...]
February 6, 2012In some areas, libraries are a dying breed. With e-readers, e-books, online databases and smartphones, individuals are making fewer and fewer trips to the library when it comes time to pick a new book or do research for an upcoming school project. Reading and research are now things that can be done from virtually anywhere [...]
January 30, 2012Daily deals have come to be extremely popular now a days. Daily deals are available for everything. From restaurants, to family portraits, to vacation hot spots and fitness deals, a vast majority of individuals have purchased a daily deal from time-to-time. Daily deals allow potential customers to try out something new at a low cost. [...]
January 16, 2012We hear about smartphones and apps in the news and on the Internet. We know that iPhone and Android are growing in popularity. However, it still seems to us that many businesses, non-profits and government organizations continue to underestimate the potential of the smartphone to reach out and connect with customers, partners, prospects, donors, constituents, [...]
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