For businesses and non-profits, even for government agencies, ‘going mobile’ is part of a core strategy to extend the brand, reach customers at any time and in any place. Increasingly, however, an enterprise needs to embrace a mobile strategy to ensure they reach youth — the next generation of customers.
The change can be seen everywhere. According to the New York Times, retailers are on the front lines of this change:
Some stores and brands are embracing the change by creating new personal touches that feature gadgets rather than a doting sales staff. Macy’s is testing cosmetics stations where tablets offer reviews and tips. And at C. Wonder, shoppers use a touchpad to personalize the lighting and music in dressing rooms (there is also a button in case, olden-days style, they need to call for help).
Stores also don’t want to risk losing those customers who are not content shopping from home but nonetheless prefer Pinterest recommendations, Zappos reviews and Fashism feedback to interacting with someone behind the counter.
“How the customer is defining service and wants service to be delivered is changing pretty rapidly, and a lot of that is driven by technology,” said Erik Nordstrom, president of stores for Nordstrom. “A lot of customers like to touch and feel and try on the merchandise, but they also want that information that they get online.”
Increasingly, people are using their mobile devices to research a product or service online, at anytime. No where is this more prominent than among today’s youth, where already about 25% of teens have a smartphone and the vast majority regularly use a mobile phone of some type. A new survey from Pew Internet Research provides concrete numbers on just how often and how much time teens, especially, are spending on their mobile hone.
Consider Pew’s numbers:
Percentage of teens who own a cell phone
Percentage of teens who own a smartphone
Percentage of cell-phone-owning teens who send texts regularly
Phone calls a typical teen makes each day
Percentage of teens who use a landline every day to speak with friends
Percentage of teens who never use a landline, or live in a home without one
Text messages a typical teen sends or receives each day, up from 50 in 2009. “
Texts sent each day by girls ages 14 to 17, the study’s “most enthusiastic texters”
Texts sent each day by boys that age
Percentage of teens who speak with their friends using instant messaging on a daily basis
Percentage of teens who use email to contact their friends, which is “so 2005″
To reach today’s youth, the next generation of your customers, users and advocates, you need to embrace mobile. Fanggle can help focus your strategy and develop your service.